Marketing is both an art and science. You need the science or data to develop strategic initiatives and ultimately a campaign that aligns with your business goals and target audience. You need art or creativity to connect with your consumer, driving emotion and ultimately a relationship.
For many years, marketing teams could get away with showing flashy creative in order to gain support. This is certainly still a component, but we can no longer avoid showing the actual return on investment.
Where do you start? Defining your business goals and measures for success is the place to begin.
Negotiated and managed partnership contract with celebrity brand ambassador. Association of brands resulted in 3% increase of awareness for services.