Your brand is your identity. Your brand communicates who you are, what you do, the quality you provide and your reputation for trustworthiness in the market. Understanding and developing your brand identity is a crucial first step in selling your product or service. If people don’t know who you are, they will not think of your brand first.
Where do you start? Understanding and defining your identity and communicating it to the right audience is easier said than done and every business is in a different stage of the process.