Smart phones and mobile apps play a vital role in a consumer’s day, now known as the second screen. Years ago though, brands were looking to connect with consumer’s through their mobile device and compete with applications first to market. Instead of trying to create a product that distracted consumers from their mobile device, why not create a product within the device that adds to the overall experience?
At IMG, within the college division, we developed and implemented school athletic apps intended to provide a personalized game day experience for each fan. This product started with what fans and consumers need to enhance their game day experience. What makes game day more enjoyable?
Years later, the apps are still in market.