Experiential or event marketing is a way for brands to provide an experience for their consumers, driving not just awareness, but also allowing for a relationship with the consumer to form.
Love’s Travel Stops and Country stores needed a way to connect with their consumers and drive loyalty, not just first time or one time purchases.
Partnering with the Oklahoma City Thunder, Love’s named the upper seating deck of the Chesapeake Energy Arena “Love’s Loud City”. This combined a certain identity for fans sitting in the upper deck with a well known brand supporting the community and local team. Ten years later, fans sitting in Love’s Loud City still get to experience the game in a personal way which is then associated with the truck stop and country store brand.